who I am

I have over 30 years of experience in footwear design and brand development that are now large successful businesses.

My name is João, from a very early age in love with fashion I loved to spend my days drawing a world of dreams.

I loved to navigate in the most diverse adventures, dreaming of one day being able to touch the clouds. I always stood out from other children for my sensitive way of looking at the world.

Even today one of my greatest characteristics is my sensitive and meticulous look at the world around me.

I entered the world of footwear by chance, while trying to find my place in the world. I had a long path of work, not always easy, but thanks to my commitment, dedication, and professionalism it brought me here.

After many years of accumulating knowledge and being an integral part of the growth of several brands, I felt the time was right to continue my journey at own risk.

With no margin for failure, I am fully dedicated to bringing to life a project that is an extension of my own beign.

I wanted my project to be a talent booster, an opening for young people who have the ambition to explore their senses and fulfill dreams ..